Dumb ways to die song lyrics youtube download#

“The aim of this campaign is to engage an audience that really doesn’t want to hear any kind of safety message, and we think dumb ways to die will.” But truth is indeed stranger than fiction, and we still couldn’t come up with dumber ways to die than driving around boomgates and all the other things people do to put themselves in harm’s way around trains. McCann executive creative director John Mescall said: “We’ve got people eating superglue, sticking forks in toasters and selling both their kidneys. We want to create a lasting understanding that you shouldn’t take risks around trains, that the prospect of death or serious injury is ever-present and that we as a community need to be aware of what constitutes both safe and dumb behaviour.” “This campaign is designed to draw people to the safety message, rather than frighten them away. So it’s terribly sad to see so many preventable accidents or near misses on our train system. Metro Trains marketing manager Chloe Alsop said in a statement at its launch: “The safety of our customers is our single most important consideration. Radio station 3AW reported the song reached the Australian Top 10 iTunes chart within 24 hours and was ranked number six in the global chart as of yesterday. Since its launch on 16 Novemember, it has been watched over 4.7 million times on Youtube and liked 82,684 times.

The ad was part of a broader campaign created by McCann Erickson, which is currently spanning across press, radio, Tumblr, transit and out-of-home.

Dumb ways to die song lyrics youtube download#

It was available for download from the iTunes store or via the campaign's website. Its theme song featured amusing lyrics about foolish ways to die such as using your genitals to catch piranhas and removing toast with a fork.

The satefy ad aimed to prevent train deaths by classing them as a 'dumb way to die' and showed animated characters being cut in half and lit on fire as a result of their own actions. Together, McGill and Lubitz became Tangerine Kitty, which is credited for the track on both YouTube and iTunes.Metro Trains Melbourne's animated 'Dumb Ways to Die' video has amassed nearly five million views in just four days, with its theme song entering the Top 10 local and global iTunes charts. Emily Lubitz of Tinpan Orange provided the vocals, adding the touch of ironic playfulness needed to pull off a cheery song about death. Mescall wrote and tweaked the lyrics of the song himself before commissioning Ollie McGill of the Cat Empire to turn them into a catchy tune. The result - the colorful, three-minute “Dumb Ways to Die” clip - is set to a cheerfully morose jingle and features a cast of equally cheerful animated characters singing about dying in increasingly absurd scenarios, with only a slight nod to Metro at the end.

So we thought about what the complete opposite of a serious safety message would be, and came to the conclusion it was an insanely happy and cute song.” “We knew we had to do something not only different, but very sharable. “The brief from the client was to create something that would get the idea through to young people that dangerous behavior around trains was a very bad idea,” says John Mescall, executive creative director of McCann Worldgroup Australia. The campaign was created by ad agency McCann on behalf of Down Under’s Melbourne Metro. 14, the clip, titled “Dumb Ways to Die,” has racked a staggering 30 million views, leading to dozens of user-created covers and, in turn, sales. A public safety video for an aboveground railway system in Australia has found some unexpected traction after becoming a viral hit on YouTube.